Gulf Coast Jam, produced by PCB Entertainment, is one of the largest country music festivals in the United States. Held annually in Panama City Beach, Florida, the four-day event attracts more than 120,000 fans and showcases a star-studded lineup that has included country music icons like Morgan Wallen, Jelly Roll, Tyler Childers, and Kenny Chesney.
Beyond the music, the festival experience includes happy hours, branded lounges, and pre-show experiences, making it a major cultural moment for fans and a complex commercial operation for organizers. With an audience this passionate, merchandise plays a crucial role in both revenue and brand affinity.
PCB Entertainment has partnered with Thumbprint year after year to bring Gulf Coast Jam’s merchandise experience to life. From exclusive product design to onsite fulfillment and retail management, Thumbprint supports the full merchandising ecosystem, online and on the ground.
We created festival-exclusive merch inspired by the artist lineup, current trends, and country music culture.
We built and managed a custom online merch store and operated a full-scale on-site retail tent with multiple POS stations.
We sourced and manufactured products, managed warehousing and dropshipping, and provided real-time inventory control to meet surging demand across channels.
We created a lineup that captured the spirit of the event; from bold graphics to clever slogans, every piece was designed to feel like a true piece of the festival. Fans wore their gear proudly, creating instant walking billboards all over Panama City Beach.
Thumbprint’s operational team delivered a seamless retail experience. Clean displays, fast checkout, and consistent inventory flow meant fans spent less time in line and more time enjoying the festival.
The online store allowed for early engagement and revenue generation. Fans could rep their gear before the first guitar strum, while the VIP presale built exclusivity and anticipation.
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